Yorkshire Bank is proud to support cycling in Yorkshire. The Tour de Yorkshire partnership brings together our customers, communities and colleagues. Yorkshire Bank is delighted to be involved with this world-class event for the fifth year running. Cycling participation is a huge part of the bank’s commitment, specifically through the ground-breaking Yorkshire Bank Bike Libraries initiative.
As part of the legacy of the Tour de France, Yorkshire Bank Bike Libraries have been established across the county in a bid to give every child in Yorkshire free access to a bike. Set up by Welcome to Yorkshire and supported by Yorkshire Bank, the scheme has already delivered over 75,000 opportunities to cycle at over 60 Bike Libraries, using bikes donated by the people of Yorkshire.
Yorkshire Bank and the Yorkshire Bank Bike Libraries are proud to unite as sponsors to the General Classification Jersey for the second year running at Tour de Yorkshire.
For more information please visit www.ybonline.co.uk/tdy.
To find your nearest Yorkshire Bank Bike Library or Donation Station, visit www.bikelibraries.co.uk or follow on Twitter and Facebook @bikelibraries.
“Last year’s race was an amazing spectacle and we are incredibly excited to be sponsoring the Women’s Tour de Yorkshire as it continues to push the boundaries of the sport, making it one of the key dates in the women’s cycling season. We are also delighted to be sponsoring the men’s sprint jersey again this year.
Yorkshire is our homeland. We are proud of our roots and proud to be supporting a home grown event which promotes active and healthy living - issues that have never been more important. We love the fact the race inspires people of all ages to take up a sport that is seeing an upsurge across the region and the country. Good luck to all the riders.”
Roger Burnley, President and CEO
This year will be the 5th edition of the Tour de Yorkshire and LNER are super proud to be part of the biggest and best event to take place in Yorkshire. We are very excited to have stage one start at Doncaster and stage four to finish in Leeds, two key destinations on our route!
This year LNER are also launching their new Azuma train built using Japanese bullet train technology. The first Azuma train will make journeys from London to Leeds. Each train across the 65-strong fleet will have 20% more capacity which translates to about 100 more seats on each service. An increase in seats as well as more trains, means that better value fares will be available for customers travelling to and from Yorkshire (and the rest of the East Coast). Once fully launched, there will be more opportunities for passengers to journey to and from smaller stations across Yorkshire, including Skipton, Bradford, Harrogate and Hull. One service per day will be increased to six, significantly increasing the regions inter-connectivity.
Yorkshire is a county that’s at the heart of our route. It’s a place we’re committed to and a place we love to shout about. So come and join us for the Tour de Yorkshire and fall in love with the region yourself. From the excitement of getting up close and personal to the race as the rider’s power their way to the finish line, to exploring the stunning countryside and discovering the vibrant cities. There’s so much going on in Yorkshire. Why not stay for a few days and enjoy it all?
Dimension Data helps you do great things through the use and adoption of technology. As Official Technology partner of Amaury Sport Organisation, we revolutionise the viewing experience of the Tour de France. A new generation of fans and followers of the race get a closer view of the action through live rider tracking, television graphics and predictive data on social media and mobile screens around the world. Technology and data hold the key to transforming your digital business. Accelerate your ambition.
Go to www.dimensiondata.com/tourdefrance, or follow us at @letourdata.
Official partner and official timekeeper
Since 1853, Tissot sells its timepieces in more than 160 countries round the world and is a member of the Swatch Group. A faithful cycling partner for 50 years, Tissot provides necessary timing services to the sport and strives for better performance, dedicating itself to the search for new technologies in order to deliver more accurate results. Tissot is delighted to celebrate cycling with the Tissot T-Race Cycling collection, which celebrates cycling through incorporating bicycle-inspired touches in a smart and stylish tribute.
An all-new performance collection.
The French clothing brand offers its expertise to the riders in the Tour de France and the other most prestigious races on the international calendar in providing high-tech products and customized services. The 2019 Le Coq Sportif performance collection combines authenticity and modernity to celebrate the 100th anniversary of the Tour de France yellow jersey by collaborating with the Tour de France, whose label is printed on all of its products. You can find this new collection in the shops.
NAMEDSPORT> Superfood Fuelling passions.
NAMEDSPORT> is proud to be the Official Sports Nutrition partner for The Tour de Yorkshire. Pioneering performance nutrition from NAMEDSPORT> fuels some of the most prestigious UCI World Tour Cycling Teams and elite cyclists across the globe – and is now set to supercharge The Tour de Yorkshire.
Our passion for sports and all things cycling means NAMEDSPORT> has been selected to be an Official Sponsor of all 3 Grand Tours as well as numerous elite races and World Tour Cycling Teams including Astana, Trek-Segafredo, Bahrain-Merida, Caja Rural, Cofidis, Vital Concept and UAE Team Emirates who are all powered by NAMEDSPORT>. As their official nutritional partner, the teams rely on our products to satisfy their exacting demands before, during and after each race. Our range of Sports Nutrition products provides the teams with the nutrients required to optimise in-race performance and boost post-race recovery.
NAMEDSPORT> has more than 30 years’ experience as a leader in the field of Natural Medicine and was launched with the aim of promoting a healthy, innovative and effective collaboration between sports medicine and sports performance.
NAMEDSPORT> only uses effective, cutting-edge formulas containing first-rate branded ingredients in our products, carefully developed by a dedicated research team of leading coaches, professional athletes, scientific researchers, and nutritionists. All NAMEDSPORT> products comply with national and European food safety regulations. If you are serious about cycling, look out for us at the Tour de Yorkshire and come and sample our NAMEDSPORT> Superfood. They are also available for sale at selected bike shops.
For more information about NAMEDSPORT> Sports Nutrition Products, the latest news on our UCI Cycling Teams and Cycling Event Partnerships visit: www.namedsport.com
Mavic, your trusted partner for 130 years. Mavic, established in 1889 is a French manufacturer of integrated Wheel-Tyre systems for maximum performance, plus components for discerning cyclists to professional racers. Mavic designs in the Alps in Annecy, France and develops leading innovative technologies for its comprehensive rider’s equipment range. Mavic is also on the road at your side on the largest sportive events with its neutral yellow and black technical assistance. More detailed information on our website at www.mavic. com, Facebook page, Instagram and Twitter channels.
As one of Yorkshire’s most successful and exciting brands, Mug Shot is proud to continue its association with the legendary Tour de Yorkshire for a fourth year. As well returning as official supplier, we are delighted to support the youngest female rider once again in 2019. Lovingly made in Leeds, Mug Shot’s range of 18 ‘Mugelicious’ flavours from Roast Chicken, Tomato & Herb to Sweet & Sour and Peri can satisfy any appetite. With less than 2% fat and no artificial colours or preservatives, the Mug Shot range is convenient, healthy and ready to enjoy in just 5 minutes.
For more information, visit www.mugshot.co.uk or say hello on Facebook & Twitter @MugshotUK.
Sky Betting & Gaming – The Tour Makers’ Champion.
As one of Yorkshire’s fastest growing companies employing over 1,300 staff in Leeds and Sheffield, Sky Betting & Gaming is proud to support the people who volunteer their time and energy as Tour de Yorkshire Tour Makers. From our origins in Harrogate to the tremendous growth we’ve achieved in the last few years, Yorkshire, its people, places and economic environment, have been instrumental to our success.
Our employees are not only race enthusiasts, sportive riders, bike commuters, and passionate advocates for cycling, but they are also committed to making a positive difference to the communities in which they grow and develop their careers - whether that’s by donating to local charities, volunteering in the community or banging the drum for our region. So not only will we be providing kit to the 1,800 volunteers needed to make the race a success, we’ll also be lending our own helping hands over the weekend of the Tour de Yorkshire by volunteering Tour Makers of our own.
As Yorkshire’s leading independent fleet provider, we’re delighted to be the ‘Official Vehicle Partner’ of the Tour de Yorkshire.
Here at Global we’re privileged to support extraordinary endeavours and elite sports teams across the region, including Leeds United FC and the Leeds Rhinos. Sport at the highest level is synonymous with Global and our values. We recognise the dedication of the riders and teams, and we bring the same commitment to our vital role in delivering the operational support that underpins this great event. Global is proud to be contributing Extraordinary Fleet Solutions, as the driving force behind the Tour de Yorkshire.
Black Sheep was established in 1992 by Paul Theakston. Having spent his entire working life pursuing a career in brewing at T&R Theakstons, Paul left his family company in 1990 following its sale to a national brewer, Paul made the decision to start his own independent brewery in Masham, North Yorkshire. He built a brewery from reclaimed equipment from fellow brewers. His goal was simple, to brew independent, Yorkshire beer with real flavour and passion.
The name Black Sheep was suggested by Paul’s wife, Sue and perfectly reflects the story of how the brewery was established – Paul is the Black Sheep of the Theakston family.
26 years ago, Black Sheep had just one beer, Black Sheep Best Bitter. This beer has grown into one of the most well known in the country and to this day remains our flagship ale. Since the first brew however, the brewery has developed an eclectic range of beers to meet the modern day needs of the beer drinking community.
With our roots firmly in Yorkshire, we continue to support and champion local pubs and businesses. We are proud of where we are from and the beautiful area that we are lucky to call our home has inspired many of our beers and our values. We are proud to sponsor Yorkshire County Cricket Club, Tour de Yorkshire 2019 and the Great Yorkshire Show. We employ c. 100 members of staff, many of whom grew up in the surrounding towns and villages.
Our brewery also houses a newly refurbished Visitor Centre which attracts tens of thousands of visitors each year. Tourists and locals alike are invited to come to the brewery to experience our famous tours or enjoy drinks or food in our bar and bistro. We also have an onsite shop which offers a range of merchandise and beer to take home after your visit.
Soreen, the UK’s favourite Malt Loaf brand has been fuelling cyclists for 80 years. The perfect ratio of 2:3 slow/fast release energy, its great taste and low fat content makes Soreen the perfect energy source for cyclists of all abilities, from the elites of the peloton to family outings in the park.
This year Soreen will once again be fuelling Tour de Yorkshire with Soreen Malt Loaf Bar which contains 31% less sugar and 81% less fat than the average snack bar. In addition to this, Soreen are offering lots of helpful information to make getting out with the bike nice and easy, ranging from cycle tips to local cycle routes.
Check out www.soreen.com/ soreencycleproject to learn more.